Partner with our Outcome Driven Search Engine Optimisation Agency to Grow Your Business
If you’re curious about the benefits of SEO in Hobart, our digital marketing agency Clicks Marketing are here to help. Give us a call today! We provide:
A free first SEO consultation
No locked-in SEO contracts
Monthly SEO progress reports
Organic driven SEO traffic with a customised digital plan
A range of comprehensive SEO services Hobart wide that include link building, keyword rich content creation, and competitor analysis for maximum SEO results
Enquire now so you can get more leads and sales online
Boost Your Organic Search Traffic with White Hat SEO
Developing a beautiful, user-friendly website that you’re proud of is only the first step of your SEO Hobart digital marketing journey. You need to ensure that you get eyes on your site, to be found in the top pages of Google – and the most reliable way to do this is through search engine optimisation Hobart, more commonly known as SEO.
The goal of SEO is to ensure that Google, or any other search engine, ranks your site high in its pages for your particular search term. According to BrightEdge Research, over 68% of people start their online journey with a search engine, but many do not go past the first page of Google’s results. So, if your website is found on the second or third page of Google there is a high possibility that you are missing out on much of the search engine traffic!
The main benefit of SEO Hobart is that it drives traffic to your site. The higher your ranking in Google, the more people will see, find and visit your site, bringing high quality leads to your business and gathering a major share of the digital marketplace. Since people are already looking for the services or products you provide, you’ll be providing an answer to the problem that they are looking for.
Our SEO service Hobart can help refine – and define – your business. Having a clear and compelling message on the first page of Google sends a powerful message to people looking for you. Google places a lot of emphasis on providing its users with high quality, relevant search engine results. Implementing SEO work on the individual pages of your site means that you’ll have upped your game to rank highly, which in turn means that you’ll deliver high end content and have a user friendly, easy to navigate website to take advantage of the search engine algorithm.
The result? You’ll become known and seen as the digital leader in your industry, appearing much more appealing and trustworthy to potential customers.
White Hat SEO vs. Black Hat SEO
When searching for Hobart SEO services, you may find that an agency advertises as ‘white hat’ SEO agency Hobart. The main difference between black hat SEO and white hat SEO is the techniques that different SEO agencies use to produce results.
Black hat SEO agencies break rules and take advantage of loopholes in Google, spamming to produce results that are dwindling and NOT long lasting. A black hat SEO company in Hobart will provide your business with quick results, but you may find your site delisted or de-indexed due to using banned techniques.
As a white hat SEO agency, Clicks Marketing pride ourselves on doing things the right way. Yes, our methods and SEO work may take longer to produce results in Google, but we implement the safest and best Google practices, providing long term and long lasting results. By investing in white hat SEO services, you target a human audience instead of simply ticking the boxes of a Google search engine algorithm.
Building Trust with Our SEO Hobart Experts
Implementing an SEO strategy isn’t easy and requires a lot of planning, insight, and understanding. While it’s possible to do it yourself, you may find yourself overwhelmed by the sheer number of things you need to do while running your Hobart based business at the same time.
As a premier Hobart SEO service agency, Clicks Marketing has a dedicated team of SEO experts that have been in the business for over 25 years. We’ve worked with a wide range of businesses and have helped them expand their digital business while building consumer trust and relationships.
Every Hobart business is different, which is why we take the time to truly understand your needs. We’ll help you design an SEO strategy and plan specifically customised to your situation and sector to achieve reliable, measurable and pleasing SEO results.
Clicks Marketing understand that you may be reluctant to embrace digital marketing, so please – take us up on our offer of our first free SEO consultation. Our focus is always on building relationships with our customers, so you’ll never get stuck in an SEO contract, or feel that you’re not getting your money’s worth. If we’re not producing the SEO digital results you want, we don’t deserve your business.
SEO Services to Take Your Hobart Business to the Next Level
An SEO strategy has many different facets, and deciding which ones to focus on is usually a large part of our customised SEO service and delivery. Each of these SEO facets can affect your business directly and indirectly, so it’s worthwhile understanding how they work.
The first step of any SEO Hobart strategy is to understand what the current situation is. As part of our SEO services in Hobart, we start by conducting a site audit that evaluates your website’s current performance.
During the audit, we’ll look at the same factors that a search engine does when ranking your site on Googles pages. Some of the metrics we look at include:
- Mobile friendliness
- Page loading speeds
- Security certificates
- Website structure
The audit will show us what needs urgent attention to get easy wins and some quick results. However, if your site performs well during the site audit, it frees us to focus on specific strategy of SEO, to drive more traffic, and really polish and perfect your site to an even better state for Google’s liking.
On-site or on-page optimisation focuses on the website’s structure to improve its ranking in Google’s search engine. The goal of on-site optimisation is to help users and search engines:
- Understand the purpose of the individual page or site
- Find the page useful and relevant
- Relate the site or page to a particular keyword search
On-site optimisation has two main facets: content and structure. Content refers to the text and information on a particular page, while the structure refers to technical aspects like metadata, page load speeds, and link use, among others.
Technical SEO focuses on the framework of your site. Google uses bots called ‘spiders’ that go through a website and evaluate it. You can make this process easier for the bots by having a structure that’s easy to crawl and index, which means that they’ll have more information to use when deciding your page ranking.
Clicks Marketing can address every technical aspect of your site to make it more SEO friendly. Some of the most common issues we address are:
- Mobile friendliness
- Page load speeds
- Broken links
- Securing connections
Every market space is different and will require a targeted approach. For instance, if you’re in an industry that’s embraced SEO, it can be challenging to break through and rank higher than established competitors.
Our competitor research takes an in-depth look at what your competitors are doing. It allows us to quickly see what works and what doesn’t without making these mistakes again.
Having a good idea of what the competition does allows us to formulate a specific SEO strategy that takes advantage of your competitors’ weaknesses while learning from their successes. It gives us the edge in a highly competitive digital marketing space.
In the current SEO landscape, content really is king. Content refers to any written information on your site, such as the text on each individual web page.
Content marketing isn’t just about stuffing an article full of keywords — it’s about creating authoritative, compelling text that people want to read. Good content helps establish your brand as a digital leader in the industry whilst also speaking directly to potential customers.
Google’s algorithm looks at how often you publish content, which means that you need to produce a steady supply to achieve a high search engine ranking. That’s why it’s essential to work with an SEO agency in Hobart that can provide you with tailored, high-quality, keyword rich content that’s relevant, informative, and authoritative.
Link Building and Earning
Authority has become increasingly important in SEO. Simply put, it’s a measure of how useful your content is and how much of an impact it has on your industry or market. One way to gain authority is to ensure that other websites link to your content – called inbound linking.
White hat link building is a time consuming process that requires negotiation and compromise with many other parties. It’s vital to use an SEO company Hobart with the SEO expertise and connections to help you build up your inbound and outbound links, to establish yourself as an influential figure in your industry.
Small Business SEO
Many small businesses throughout Hobart think that they can’t compete on the level of multinational companies when it comes to SEO. However, any business can benefit from Hobart SEO, no matter the size. Even if you don’t quite get the top spot in a Google search, you’ll still see increased organic traffic and interested customers coming to your page through the search engine.
SEO work offers so many benefits that even a small investment can yield great results. When you work with Clicks Marketing, you’ll quickly realise that SEO is incredibly valuable, no matter the size of your Hobart based business.
If you run a local business in Hobart that provides face to face services or localised products, you won’t need a worldwide SEO campaign. In fact, local search engine optimisation in Hobart can be significantly more powerful by simply targeting local residents and creating high quality leads. You don’t have to compete with every carpenter in the world – just focusing on your corner is enough to generate amazing SEO Hobart results.
Clicks Marketing local Hobart SEO campaigns take advantage of many simple, yet powerful SEO tools available to local Hobart businesses, such as Google My Business, Google Maps, and local directories. We conduct a thorough market analysis to ensure we implement the best and most practical SEO services to produce the best digital results for your business.
Customised SEO Reports
With all this talk of SEO strategy, our customers expect to see great results. That’s why we provide regular SEO reports to all of our customers. As each of our customers have different SEO goals, Clicks Marketing ensure that our SEO reports are relevant, useful, and easy to follow and understand.
Providing Cost Effective, Customised SEO Work that Meets Your Business Needs
While SEO delivers great results in organic traffic, the work implemented requires a continual, long-term investment to maintain these results. The more regular work and effort invested into SEO, the better and more consistent will be your SEO rewards. That’s why you need Hobart SEO that fits right into your company and budget.
At Clicks Marketing, we work with businesses to provide cost effective SEO services that achieve their goals. Our comprehensive range of SEO services targets what ever aspect of SEO work that needs to be done to drive traffic and increase customer engagement, no matter what Hobart based industry you’re in.
Is SEO Hobart Relevant and Worth the Money?
Outdated marketing strategies (such as the Yellow Pages), are not anywhere near as effective as they used to be. Advertising and marketing have taken a new format these days – that of the digital age. SEO is a highly valuable and essential digital marketing strategy to drive organic traffic to your site. To be seen and found online in Google’s search engine these days is essential for businesses and their survival.
About Hobart, TAS
Hobart is the second oldest Australian capital city, and its retained its charm up to this very day. It’s the final port of call for Antarctic travellers and home to a diverse array of unique wildlife.
Tasmania has become the country’s best performing economy with some of the highest population growth and retail trade. The city has over 6,000 businesses, and that number is set to grow higher as more Australians make the move to the quiet and peaceful city known as ‘the capital of Tasmania’. Clicks Marketing is an SEO company Hobart businesses have come to know and trust for their digital needs.
Get Measurable Results with a Professional Hobart SEO Agency
Clicks Marketing is an SEO company Hobart businesses can rely on to deliver excellent digital results. Online traffic is vital to business success, and we can help you build an online presence that will let your Hobart business thrive. Call us today at +61 2 9136 1620 to find out what we can do for you!
Clicks Marketing are your local SEO company.
We are here for you. Give us a call today to see how we can help you improve your online presence and increase your calls and revenue.